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We have extended the functionality of our Digital Asset Management system (DAM) to support Product Information Management (PIM). This enables product companies to store all 'supplemantary' product information in a single system. The Edeptive DAM will then act as a repository for all product information other than the pure operational information used by the ERP systems.
You can define user rights to control access. Using the powerful browsing and search capabilities a user will be able easily to find and download the information they need.
The Edeptive DAM can provide up-to-date product information to e-commerce sites and feeds to layout programs such as Quark for the generation of paper catalogues. The whole system is webservice based, so any system would be able to 'request' information from it. For example, a system supporting a telesales operation could request a product image and base information then display this to the operator and also make available the datasheet for the product to email out to a potential customer.
Product data is increasingly shared between trading partners both directly and through product data exchange initiatives. The Edeptive DAM could provide an excellent platform for supporting these product data sharing initiatives.
We believe that this innovative approach could drastically improve the efficiency of product marketing and could virtually eliminate the risk of incorrect product information being provided to customers.