Personalisation represents one of the most powerful ways in which you can make your web sites more effective as a communications tool. Communication is always more effective when you know something about the person you are interacting with so that you can target what you say to match their specific interests, circumstances or history.

personalisation  provides you with the ability easily to personalise the delivery of content to Registered Visitors to your web site. The site structure, content and even the design which a Registered Visitor sees can be varied based upon the Registered Visitor's individual profile.

personalisation can make your site very much more relevant and useful to visitors.  It can also simplify your marketing messages and will certainly make your web site very much more effective.

personalisation allows you to define any number of categories.  These categories are used to build a profile of users and to target content.  Categories may be hierarchical if required.

Registered users can be allocated to any number of categories either when they register on your site or by you based on other information you derive from other sources or their use of your site.

When you add content or define the navigational structure of your site you are able to assign content or points within your site structure to any combination of categories.

personalisation enables you to present a personalised site structure and content to your site visitors.  Any item of content or point within the site structure can be allocated to any number of categories.  Even Catalogue products can be identified as being relevant to specific industry categories.